Friday, February 29, 2008

How Big Does Your Car Feel?

This advertisement is all about the size and feel of being in a mini. When you sit in a Mini you feel that you could be sitting in a lager car because of the innovative design of the backrests of the seats. The ad campaign shown below represents this idea of the MIni's spacious interior in an unusual, playful manner.

Advertising Agency: Jung von Matt, Zurich, Switzerland

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