FedEx Marks the Spot.

One very useful tool in emphasizing something visual is to highlight it. This is a clever visual pun on that that idea.

Instant Coffee?

Who doesn't like a hot cup of coffee on a blustery cold day?.... Actually, me. I don't like coffee but I love this presentation of it! Many people should remember this one created by Folgers. It was the "talk of the town" when it was first seen.