Your World Though Science

I thought that this was an interesting way to engage the man on the street with one of many fascinating facts about a seemingly mundane part of life. You find yourself directly involved with the information given before there is any time to think, once the button has been pushed!



(Science World British Columbia is a self-supporting non-profit organization which engages British Columbians in science and inspires future science and technology leadership throughout our province.)

Strong Teeth?!

This billboard is for "Formula" tooth care. The copy on it says, "builds strong teeth." It seems that the text should have been displayed more prominently, or simply stated, "Formula tooth care", more prominently but I really like the visual created, don't you?

FedEx Marks the Spot.

One very useful tool in emphasizing something visual is to highlight it. This is a clever visual pun on that that idea.

Instant Coffee?

Who doesn't like a hot cup of coffee on a blustery cold day?.... Actually, me. I don't like coffee but I love this presentation of it! Many people should remember this one created by Folgers. It was the "talk of the town" when it was first seen.