Look Up!

The following images show how everyday sights along the roadside can present excellent advertising opportunities. These advertisements also capture the essence of the products being advertised.



The knife is advertising for products by ZWILLING J.A. HENCKELS. This company is recognized globally for creating kitchen utensils high quality and function. The most notable of these are their, knives.



The comb is advertising for Proctor & Gamble's shampoo – Rejoice. (One of the best selling shampoos in Asia.) It is supposed to make hair twice as smooth, and easy to comb hair versus ordinary shampoos.

Getting Rid of AIDS

Many advertising campaigns have been carried out, over the years, on the subject of AIDS, via all types of media. I thought many of them to be preachy and boring at times. However, I found the one below to be a very simple, effective way of getting the point across, of us all having the power to make a difference, in the fight against the spread of AIDS.

How Big Does Your Car Feel?

This advertisement is all about the size and feel of being in a mini. When you sit in a Mini you feel that you could be sitting in a lager car because of the innovative design of the backrests of the seats. The ad campaign shown below represents this idea of the MIni's spacious interior in an unusual, playful manner.

Advertising Agency: Jung von Matt, Zurich, Switzerland